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5 Keys To Trust

Volume 2 Issue 2 - January 27, 2012

If people don't believe you, the words you choose don't really matter

In today's issue of the Six Secrets Newsletter we talk about the importance of trust in persuasion and how to rapidly develop a base of trust by tapping into the 'trust cues' your visitors are using to evaluate you and your business.

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The Power of Option “C”

Volume 2 Issue 1 - January 4, 2012

As I write this issue of the Six Secrets Newsletter I am in the middle of preparing for a very exiting webinar coming up on Monday the 9th (which is also my birthday.)

Today's topic is actually inspired by some of what I'll be sharing on Monday. It is a powerful concept for boosting your profits by giving your customers a few options.

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The Secret Power of Stories

The Secret Power of Stories

Volume 1 Issue 5 - December 28, 2011

The holy grail for marketing copywriters is to create words that slip past the skeptical defenses their readers and viewers have constructed and propel them to reach for their wallets and order now.

It seems to be an impossible challenge, like standing at the foot mount Everest and contemplating a climb to the top. But, what if you could get a helicopter airlift that drops you in position to make a final assault on the summit - fully rested and provisioned?

There is a technique, passed down from the ancients, that has the magical power to rapidly accelerate your persuasion efforts and drop you in position to make a sale.

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The $10 Million Dollar Question…

The $10 Million Question

Volume 1 Issue 4 - December 14, 2011

Getting people to actually pay attention to your sales message can be a daunting challenge these days.

Even if they do listen, will you be able to convince them that you and your product or service aren't just like everyone else?

In today's issue of the Six Secrets Newsletter you will learn how (and why) asking the $10 Million Dollar Question can radically shift the mindset of your prospective customer and separate you from the pack.

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Email Jiu-Jitsu: Turn Freebie Seekers Into Buyers

Volume 1 Issue 3 - December 6, 2011

This issue of the Six Secrets Newsletter has got me excited. Today's article takes the persuasion psychology we talk about here and applies it to answering a real-world dilemma...

...how to turn a list of freebie seekers into customers.

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Mind Control Tactic: The Label and Define Technique

It Is All In Your Mind

Volume 1 Issue 2 - November 30, 2011

Have you ever wondered what is going on inside the mind of someone you are talking to? Are they really paying attention?

Stop guessing.

In this issue of the Six Secrets Newsletter we look at a powerful technique that can help you focus the internal thoughts of a prospective customer and align them with your message.

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What IKEA Furniture Can Teach You About Marketing…

Using the Six Secrets

Volume 1 Issue 1 - November 14, 2011

Learning the Six Secrets of Persuasion and other psychological marketing triggers is interesting. But, theory without practical application is not helpful for improving your business. So, today, we will look at the powerful concept of sequencing and how it can transform the theory into something that boosts your bottom line.

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